Precision Roasting Process

Time and temperature are not the only important aspects in this crucial step, which vary based on the firmness of the beans. Senses, too, need to be critically attuned to the endothermic and exothermic reactions that cause split second changes in beans’ morphology - color, size, oily sheen and sound produced by the roasting beans. After all, it only takes an instant for the beans to change from light to medium to dark to spoil. The sweat, labor and love the coffee farmers poured to nurture the special beans would certainly go to waste and we definitely want to avoid it.


Light roast is the swiftest roast to create. Once the beans expanded in size and the first resounding ‘crack’ occurs, that is the cue the beans have entered a light roast phase. Just as the implies, light roast truly light on many aspects; light in color - from cinnamon to light brown, barely a whiff of roast aroma, light-bodied roast with bright signature characteristics of the blend.


Medium roast, where every character is equal, the roast and the heavenly notes of coffee beans smoothly and astoundingly highlighted each other.

The beans are usually roasted until they reach medium brown in color with heady roast fragrance.

Medium Dark Roast

Roasted only slightly longer than medium roast, only discerning ears able to detect the barely audible second ‘crack’ due to the formation of carbon dioxide, but the lightly aromatic oil coating the nearly rich brown beans are visible, the telltale signs the beans are in medium-dark roast phase.

Like a medium roast, this roast retains the sumptuous and balance character of medium roast, yet it has the subtle caramel flavors and just hints of smokiness, the characteristic of dark roast.

Dark Roast

If the beans are pushed past the medium roast stage, more of aromatic oil ooze out and caramelized by the heat, giving the beans it distinctive and contradictory smoky yet naturally sweet flavor.

The beans are ebony in color and give off an intoxicating roast aroma. This is a dark roast coffee, where the roast taste is prominent while blend notes are subtly detected in the background.