Formulation and Function

JoyAmaze® Vitaminé™ Coffee: Time-saving, easy and delicious multivitamin enriched coffee.

An ideal coffee for men and women whose daily breakfast is just a cup of coffee.

Since you need to hit the ground running even before you arrive to work, JoyAmaze® Vitaminé™ Coffee immediately supplies 9 essential vitamins to your body. Some of these vitamins especially the B complex family help your body produces energy. JoyAmaze® Vitaminé™ Coffee may also help you edge closer to meeting Recommended Nutrient Intake.

JoyAmaze® Vitaminé™ Coffee is also suitable to coffee-loving elderlies: this is taking to account that about half of our older family members don’t meet the Recommended Daily Allowance of certain vitamins1,2. JoyAmaze® Vitaminé™ Coffee might help them to fill the gaps that're lacking from their normal eating habit.

JoyAmaze® Vitaminé™ Coffee is conveniently packed in individual foil sachet to ensure the coffee is consistently fresh and the vitamins are protected from air, sunlight, humidity and other conditions that can destabilise them. It’s also a great way to get a cup of coffee when you’re in a hurry. It’s light, portable and very travel-friendly so you need not to worry about extra weight, breakage and spills. Hot water is usually available everywhere you go. And now so does a great coffee.

1 Nutrient intake among elderly in southern Peninsular Malaysia, Suriah et al., 1996
2 Antioxidant Intake and Mild Cognitive Impairment Among Elderly People in Klang Valley: A Pilot Study, Wong et al., 2010


Vitamin A - heat resistant
  • Keeps your vision healthy and clear, prevents dry eyes and prevents poor sight at night
  • Helps cells reproduce normally
  • Helps speed up wound healing
  • Ensures healthy and strong bones and teeth
  • Keeps skin young and healthy
  • Ensures mucous membranes that line the nose, sinuses, and mouth moist and healthy
  • Strengthens immune system function
  • An antioxidant
Vitamin C - can easily destroyed by improper storage
  • Toughens your immune system
  • Stimulates collagen production in your body for;
    • growth and repair of tissues
    • the building of cartilage, tendons, ligaments, and blood vessels
    • ensures wounds heal at normal speed
    • repairs and maintains healthy bones and teeth
  • Helps the body absorb nonheme irons
  • Increases iron and calcium absorption from the intestines
  • Converts folic acid into the active form that can be utilised by your body
  • Builds red blood cells and hormones
  • Involves in numerous life processes
  • Ensures healthy blood vessels
  • An antioxidant
Vitamine E - destroyed in long exposure to high heat
  • A powerful antioxidant;
    • protects normal cells from being attack by free radicals
    • keeps your cells young and slows down aging processes
    • prevents oxidation of vitamin A, C and unsaturated fatty acids
    • builds red blood cells and protects them from destruction
  • Manages the energy release from glucose and fatty acids
  • Helps the body utilise vitamin K
  • Prevents muscle weakness and loss of muscle mass
  • May prevent leg cramps when walking
Vitamin B1 - destroyed when temperature reaches 100°C
  • A coenzyme that metabolises carbohydrates into fuel
  • Metabolises fats and protein into energy
  • A coenzyme in the catabolism of sugars and amino acids
  • Strengthens the immune system
  • Helps body manages stressful conditions.
  • Normalizes the nervous and cardiovascular systems
  • Ensures healthy liver, skin and hair
Vitamin B2 - Heat stable
  • Helps produce energy
  • Antioxidant;
    • prevents premature aging
    • prevents damages to DNA
  • Involves in red blood cells development
  • Important for cells growth, repairs and maintenance
  • Converts vitamin B6 and folate into forms the body can utilise
  • Important to maintains healthy digestive system
  • Reduces fatigue
  • Reduces cracks and sores around the corners of the mouth
  • Prevents eye fatigue
Vitamin B3 - Heat stable
  • Keeps the nervous system and digestive system function efficiently
  • A coenzyme in production of energy
  • Builds hormones
  • Improves circulation
  • Prevents inflammation
  • Helps you maintain healthy skin
Vitamin B6 - Heat stable
  • Strengthens your antibody
  • Helps your nervous system functions normally
  • Crucial for normal brain functions
  • Makes feel good hormones
  • Builds red blood cells and haemoglobin
  • Produces energy by metabolising protein, glucose and fat
Vitamin B9 - can easily destroyed by improper storage
  • Essential in DNA synthesis and formation of amino acids
  • Ensures proper brain function
  • Important nutrient for mental and emotional health
  • Produces red blood cells and haemoglobin
Vitamin B12 - 30% of vitamin loss in cooking
  • Helps all body cells functioning normally
  • Helps nervous system functioning properly
  • Energy metabolism
  • Involves in production of red blood cells