JoyAmaze Core Philosophy, Values & Principles

JoyAmaze and JoyAmaze Foundation are established based on our belief that education is the most powerful tool to enhance the life of humanity. This is not merely to highlight corporate social responsibility. We are here not to start doing any charity or social works only once we have garnered more than enough wherewithal to do so. Education-based philanthropy is in fact the most important part of JoyAmaze, ever since its establishment. We are a company where you are the focus of everything we do; you are our creative muse and you are the reason we set our hearts, minds, souls and energy in making the world a better place, with philanthropy punctuating our path, all the way.

Our mission and journey starts this very moment in helping people worldwide through our influence and contribution in education through global collaboration with various non-governmental organizations, government agencies and philanthropists. The founder of JoyAmaze once promised himself, "There are three core purposes of my existence - helping disadvantaged and underprivileged people around the world to gain happiness; building great business empires and to embrace happiness with family and people around me. I will begin this philanthropic journey now, not delaying until I am affluent and secure..."

JoyAmaze is here to make a different. We are here to help you make every second of your moment counts!


Our World

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  • We want to improve life quality - physically, emotionally and spiritually and together we build a better world.

  • We strongly believe better life, better world is achievable.

  • Peace is enduring, peace is sacred and we embrace individual inner peace and strive to protect world peace, for us and for the future.

  • We nurture loving and caring societies to make this world a happier place, one society at a time.

Our People

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  • We develop physical, mental and spiritual health to ensure our aim for better life is attainable.

  • Together we grow beautiful minds and selfless hearts that consist of kindness, wisdom, conscience, empathy, benevolence, compassion, positive attitude, positive emotion, mindfulness and thoughtfulness towards the people around us.

  • We cultivate joy and happiness in every single thing we do.

  • We promote diversity and open-mindedness as we cherish individual uniqueness.

  • We uphold responsibility, honesty, integrity and dignity as the steward to achieve the mission and vision of JoyAmaze.

Our Work

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  • We enlighten creativity, innovation and inventiveness to enhance the livelihood for healthier and happier societies.

  • We excite our stakeholders with the strong brand trust we share with our customers.

  • We ignite inspiration and aspiration to everyone we are connected to.

  • We pursue for professionalism, efficiency, effectiveness and excellence as we reach out and make positive impacts on a global scale.

  • We pursue continuous improvement and enhance personal growth as we put a high value on every individual, for the talent they possess and the commitment they are willing to give.

  • We work with commitment, enthusiasm, motivation, determination, perseverance, persistence, competence and dynamism not just to produce more products, but to spread our wings and continue our philanthropic adventure in broader fields.

  • As we support the life of people today, we will continue in the future, JoyAmaze after all is built to last.